Many people mistake it to mean that designers include attractive elements just to maximize an item’s appeal. ![]() So, visual design is a vital part of your work as a designer. If they don’t like what you show them in those critical moments, they will leave. This fact reflects the visceral level of emotional design-in other words, the user’s first impression of or gut reaction to a design. Users’ first impressions typically form in 50 milliseconds. Jesse James Garrett, UX Designer & Co-founder of Adaptive Path Visual Design is Aesthetic, Strategic Design ![]() “Problems with visual design can turn users off so quickly that they never discover all the smart choices you made with navigation or interaction design.” ![]() See why Visual Design is about more than product prettiness.
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